White Papers:
How You Can Concept Test New Product Ideas and Gain Valuable Customer Insights with Bulletin Board Focus Groups.pdf
This white paper illustrates how to use bulletin board focus groups (BBFG) for qualitative product concept testing. The paper discusses how BBFG works and its unique features that are especially suited for concept testing. Learn when to use BBFG and when not to use it.
Developing New Products and Services with Qualitative Marketing Research.pdf
This white paper outlines 9 qualitative marketing research applications you can use to develop new products and marketing promotions. It is packed with useful information, tips and checklists.
